Founder & CEO,
Federico Marchetti, worked in the corporate world as an adviser to a number of entrepreneurs and designers in the fashion industry, before moving on to a new adventure: the Internet. In 2000 he founded YOOX, a perfect synthesis between his business vision and passion for fashion and design.
With thirteen years of experience in fashion e-commerce, Federico’s unique expertise have led him to collaborate with the main leaders of the fashion world in the development and evolution of their e-commerce strategies.
With a passion for innovation and its ongoing commitment to promote creative talent online, Federico has been a juror for the most prestigious initiatives of the international fashion scene, including the renowned CFDA / Vogue Fashion Fund Award and the Andam Fashion Award. In 2012, Federico received the important Leonardo Award for Innovation, recognising the YOOX Group as the most innovative company in Italy.