Irene Boni

Irene Boni
New Business Director,
YOOX Group

Irene Boni joined YOOX in 2010, having worked at McKinsey & Co in the Luxury & Retail sector. She was appointed New Business Director in 2012, with the responsibility to develop and implement new business opportunities in innovative areas, such as social media, mobile channels, and areas of strategic importance for the Group.

YOOX Group is the global Internet retailing partner for many leading brands, it has established itself among the market leaders with online multi-brand stores,, and numerous mono-brand online store by, all “Powered by YOOX Group”.

The Group is also a partner of Kering, a joint venture dedicated to the management of the mono-brand online stores of several luxury brands of the Group Kering. The Group has technological and logistic offices in Europe, the United States, Japan, China and Hong Kong and delivers to more than 100 countries worldwide. Listed on the Milan Stock Exchange in 2012 reported consolidated net revenues of 376 million euros.