Fleur du Mal
In 2005 Zuccarini co-founded Kiki de Montparnasse, the first luxury brand surrounding intimacy. As Co-Founder and Creative Director, she conceptualized and designed the collection, overseeing brand direction, the retail environment, as well as curating all products featured in-store and online.
In 2008, she joined Victoria’s Secret as Design Director of Intimates. Her experience with Limited Brands established critical knowledge of how a multibillion dollar company operates, while gaining important manufacturing and sourcing contacts worldwide.
In November 2012, Zuccarini launched Fleur du Mal: A luxury brand of lingerie and ready-to-wear, inspiring dressing-up and undressing. Starting with online as her flagship, the website and next-generation mobile site feature shoppable environments and curated pin-boards encouraging discovery and engagement.
Fleur du Mal is sold online, through innovative pop-up concepts, and at Barneys, ShopBop, and Journelle.